Why You Should Be Doing Content Marketing Right Now

Content marketing is, perhaps, one of the most flexible marketing strategies ever. It works for almost every industry, company size, product and even cultural scenario. Hence, content marketing cannot be just a trend. It should be a long-term approach to your marketing.

Content marketing is a powerful way to influence people. By letting your customers know what your company, brand or product offer is, you could persuade them to do (almost) whatever you want. By creating content, you share your company's values, ideas, purpose and why not, your company taste and humor. All these elements are essential to attract and retain customers.

Why is content marketing important?

"If a tree falls in a forest and no one is around to hear it, does it make a sound?"

No marketing, no customers

Having a fantastic product has no value if people are not aware of it, right? That is why companies do marketing.

Unfortunately, nowadays, marketing is not so simple because we are kind of overloaded with all the information and content around us. If you want your company or product to be found, it is no longer enough to just do some marketing campaign here and there. You (or somebody on your behalf) should talk about your product constantly and on many channels. 

In addition, this “talk” needs to evolve as you will be reaching different consumers and prospects simultaneously. Some of those are more ready than others to buy. This means, your content needs to fulfill the “knowledge gap" they (all) will be phasing before purchasing any product.

Content marketing is a flexible and affordable way to bring information to your customers and prospects and build that journey -from creating awareness to getting the deal (and even after that).

Creating content and keeping this "talk" flowing is not an easy task, as many companies including your competitors are willing to fulfill the same gap and to build the same journey. There is where a differentiated quality content will put you on the map, or better to say, on the rank of the search engines.

Content marketing is not just a marketing task. It can be the best ally for you company success.

5 reasons why you should be doing content marketing right now:

 - You can reach prospects who did not ever know that you existed. Content marketing can effectively help you building brand awareness. For example, by writing a blog you can increase the possibility to be found. At the same time, you can attract new traffic to your website.

- By helping people with your content you can build valuables relationships and gain the trust of people in an affordable way.

- You can reach a different kind of prospects -from a customer who does not know what he/she wants, to another who is ready to make a decision. You can provide suitable information and content to help them both to make the next move.

- You can enhance your brand image and your reputation, by for example sharing your expertise and your uniqueness.

- You can increase your customer engagement by opening new ways to communicate with them (and to find the solution for their challenges).

Remember, content marketing is not a sprint. It is more like a marathon. Constancy and perseverance are essential. You cannot expect to get results by just publishing two pieces of content. The more content you share the more people will see your content and remember your brand. Of course, quality matters. Make sure that your content is helpful and well-written.