The Corporate Strategy: A Company Secret?

Defining your company strategy is the key to your company success. However, keeping this information to yourself or sharing this to an exclusive circle does not help your organization much. If you believe that your company strategy is a Board of Directors' secret, think twice. Sharing your strategy among your employees is vital for its implementation.
 

Strategy in changing organizations

Companies face multiple situations during their life-cycle. Companies go up and down, celebrate good times and confront adversity. Whatever the situation your company is facing right now, make sure that your employees know well the direction they need to go next. 

Having a solid knowledge of the company strategy will make the employee’s journey easier than without knowing about it. This is even more important when your company is facing changing situations such as grows or expansion as well as reorganizations. If your employees know well where they are going to and what do they stand for they do not need to speculate. They will be able to make decisions by themselves, prioritize and focus on the things that really matter.

  

One of the main goals of communicating your strategy is making your employees part of it. In this way, they will care more about the company and the job they do. 

Communicating your strategy 

 

If you have not communicated yet, go for it, plan a meeting with all your employees to talk about it. Articulate a clear and compelling message about the future of the organization. You can start talking about your company’s current status and continue with the future possibilities. Remember to respect the hard work they have done in the past and appreciate their old achievements. Invite them to move forward. Remember, there will be people who are not ready for changes, so be patient and constant. 

When planning your message, create an inspiring message that is easy to relate to and to understand by your audience. Identify the most appropriate channels to share the message across the organization and to reinforce the message often. Emphasize your company values. Remember that one meeting is not enough. You need to communicate your strategy often.

The way you communicate your strategy has a real impact on you employees’ behavior and commitment. Use the right message to inspire, motivate, and engage. In addition to letting your employees know where the company is going to, make sure that you have clear plans on how to go there.