Your Social Media Channel Is Not Your Warehouse

The social media channels have been there for a while, however, there are still many companies just taking baby steps developing their social media strategy. It is never too late to start using those but, do not try to put all the information that you have accumulated during the last decades on the new channels. Social Media Marketing is not just about getting the traditional marketing material, the old content, on Facebook. We don’t want to have #throwback –everyday. 

Social Media is to think outside the box: 

 

I believe that social media is for fresh content. Do you agreed?


The good thing of these channels is that those have challenged us to see the content in a complete different way. Social media is about interaction, interesting things, new visual approaches, taking risks and a bit of urgency, too. Don’t forget to innovate, to think out of the box and especially, to have fun.

If you don’t know how to use Twitter yet, look around, is any digi-native out there? Put your pride on the warehouse and enjoy the journey. Social media does not need to be a torture. I can promise that, if you find your soul-mate “some” channel, you will love it to death.

I have been very lucky. I have had the opportunity to work in different business areas and to move from consumer oriented business to business-to-business (and vice versa). The way we do marketing and communication is quite different in both environments but, the truth is that the readers are all human beings, who will fall sleep and leave your site if you just give boring “yesterday news”. It does not matter how important that old picture or that old newspaper article is for you.

So, before writing your next 140 characters, take a deep breath and share something to shake your business and to engage new followers. Be patient and constant, you cannot get your first 1000 fans on one shot and therefore, you cannot get sales results by dropping two lines. Be realistic!