The Cost Of Poor Internal Communication

Internal communication is an unresolved issue in many companies, and again an underestimate competence to develop. Have you ever been in a situation in which you just receive unclear emails over and over again? Or do you feel like the communication in your organization is a good example of a circus? Have you been in a situation in which the team members do not understand each other although they speak the same language? Or employees do not know about a project or its results although all those emails, weekly meetings, CRM, and other available tools, but all the information is in somebody’s head? I believe you are familiar with these situations. And trust me, I understand your frustration. 

Is your organizational communication looking like a circus?

Poor internal communication is costly:

Poor communication or the lack of it is not just a disengaging factor but, it is very costly for your company, too. Don’t let poor communication be part of your company culture. Don't let poor communication be your way of doing things. Underestimating internal communication might have multiple consequences -from the basic misunderstanding among the team members producing for, example, some project fails and the dysfunctionality of your products or services, to affecting some safety issues and generating accidents.

Unfortunately, the cost of poor communication is not a number easy to report. However, many of us have experienced at some point in our careers the loss of productivity as a result of a poor meeting. Other times we have failed and lost a business opportunity due to the bad given information or misunderstandings. We have seen underachievement of a team due to the time they use deciphering emails instead of working.

Internal communication and the management:

The way managers communicate with their team has an impact on the company results. When employees understand what they need to do and they received enough information to do their job properly, they will just do it. However: 

- If the message is unclear, the result will be messy or there will not be a result at all.

- If the manager communicates poorly or not communicates at all, there is a high risk of disengaging employees.

- If your company is facing changes, and there is not enough information about it, this will increase misconduct.

Better than saying that poor communication is frustrating on many levels, I would like to emphasize how enriching good communication is. The communication skills are not just a job requirement. These skills can be developed. Communication should be an essential process inside the organization.